Journal purchase intention
Nettet1. jun. 2024 · Purchase intentions can be used to test the implementation of a new distribution channel to help managers determine whether the concept deserves further … Nettet14. apr. 2024 · Purpose: Exploring antecedents of flawed wine purchase intention, this study attempts to assess consumer acceptance leading to the purchase or consumption of a flawed wine product as well as build a profile of flawed wine consumers. Design/Methodology/Approach: A survey, from Amazon Mechanical Turk (Mturk) with …
Journal purchase intention
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NettetISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Analysis of the factors affecting customers’ purchase intention: The mediating role of perceived value Rashid Shafiq1, Irfan Raza2 and Muhammad Zia-ur-Rehman2 1International Islamic University, Islamabad, Pakistan. Nettet25. nov. 2024 · This study has investigated how WeChat, as a popular and commonly used social media, affects users’ e-purchase intention during the COVID-19 pandemic in China by extending the TAM theory (Davis, 1989). The authors conceptualize technology (apps) use for e-purchase intention in the novel situation of the coronavirus outbreak.
Nettet2. jun. 2024 · Advertising has a great capacity to influence and persuade, and even the most innocuous, can cause changes in behavior that affect the consumer's purchase intention. Falebita et al. (2024) consider this influence predominantly positive, as shown by about 84.0% of the total number of articles reviewed in the study developed by these … NettetThe study is a drive to investigate the factors influencing the purchase intentions of consumers in social commerce. By employing social learning theory, this study …
Nettetdefine purchase intention as a situation where consumer tends to buy a certain product in certain condition. Customers purchase decision is a complex process. Purchase … Nettet1. mar. 2024 · Intention to perform a given behavior exerts a motivational influence on the actual performance of the behavior and is its immediate antecedent ( Fishbein & Ajzen, 2010 ). “The assumption is that people do what they intend to do and do not do what they do not intend” ( Sheeran, 2002, p. 1 ).
Nettet3. jun. 2024 · The paper develops a conceptual framework that will provide a better understanding of consumer purchase intention. Secondary data was used oversight in the study. We undertake a critical review of relevant literature in order to arrive at our conceptual model.
Nettet1. jun. 2024 · Related to brand image, the results of Kwandy's research (2024) found that brand image has a significant influence on purchase intention. Likewise, the research … stainless steel sink manufacturersNettet23. apr. 2024 · This study explores the association between trust and consumers’ purchase intention while considering two types of SC websites, namely e-commerce … stainless steel sink rack 14x8NettetAnother factor of purchase intention is the perceived value which implies the relationship with product and consumers (Payneand Holt, 2001). It is ultimate conclusion that higher … stainless steel sink magnetic accessoriesNettetPurchase Intention of Foreign Products: A Study on Bangladeshi Consumer Perspective Ahasanul Haque1, Naila Anwar1, Farzana Yasmin2, Abdullah Sarwar3, Zariyah … stainless steel sink manufacturing companiesNettet7. jul. 2024 · The research was designed by using Structural Equation Modelling (SEM). Partial Least Square analysed the data. The results show that customers' green … stainless steel sink on wheelsNettetInternational Journal of Accounting, Finance and Business (IJAFB) eISSN: 0128-1844 Journal website: www.ijafb.com VIRAL MARKETING MESSAGES: CONSUMER PURCHASE INTENTION TOWARDS FASHION APPAREL Sook Fern Yeo1*, Cheng Ling Tan2, Kah Boon Lim1, Mei Ling Goh1, Farah Amani Abdul Wahab1 stainless steel sink liner protectorstainless steel sink refinishers